GRAE WILLIAMS

Narrative Systems Designer · Creative Director · World-Builder

Narrative Systems Designer · Creative Director · World-Builder

Narrative Systems Designer · Creative Director · World-Builder

SOME

THINGS

WERE

NEVER

MEANT TO

STAY SMALL

Grae Williams sees the full world inside an idea. Then builds it outward until the people meant to inherit it can feel it, find their place within it and move it forward.

Through THE 5IFTH FLOOR, he helps nonprofits grow into the futures they’re building. Through his personal project, THE INTELS, he creates a new mythology rooted in Black American history, folklore and cultural memory.

Through it all, Grae is someone who restores proportion to people and things the world has forced to be smaller than they were meant to be. There’s wonder and magic in it all. And he intends to find it every single time.

THE WORK

10,000+ HOURS LATER:

10,000+ HOURS LATER:

10,000+ HOURS LATER:

The 5ifth Floor ↗

The 5ifth Floor ↗

The 5ifth Floor ↗

Co-Founder & Principal, Narrative Systems

Co-Founder & Principal, Narrative Systems

He helps institutions turn important work into worlds people can enter, understand, and act on.

He helps institutions turn important work into worlds people can enter, understand, and act on.

He helps institutions turn important work into worlds people can enter, understand, and act on.

Creative Direction

Creative Direction

Creative Direction

for institutions & ideas that need to become visible, felt, & remembered

for institutions & ideas that need to become visible, felt, & remembered

Grae builds an institution’s future, directs its public expression, and originates worlds that must connect with people.

Grae builds an institution’s future, directs its public expression, and originates worlds that must connect with people.

Grae builds an institution’s future, directs its public expression, and originates worlds that must connect with people.

Selected experience includes the national civil rights museum, verizon & independent cultural work.

Selected experience includes the national civil rights museum, verizon & independent cultural work.

The Intels™

The Intels™

The Intels™

Creator

Creator

An expanding speculative mythology that reconsiders Black American history as mythology through cultural memory, and what a people become when it remembers itself at full scale.

An expanding speculative mythology that reconsiders Black American history as mythology through cultural memory, and what a people become when it remembers itself at full scale.

An expanding speculative mythology that reconsiders Black American history as mythology through cultural memory, and what a people become when it remembers itself at full scale.

STAY

MYTHIC™